Corporate Sponsorship Information Package

In this section you will find our corporate sponsorship package that includes: "Our Vision and why we are building the 'Take A Fruit Break' Campaign"; "Corporate Sponsorship – How you will benefit"; "Progress To Date plus Current Sponsors and Advertising Storyboards"; and "More About the Ekaya Institute".

Our focus is on helping to reduce obesity through educating people on the importance of whole foods. Our vision is to take what are essentially "health" PSAs and turn them into leading edge advertising.

The value of this campaign beyond the press and recognition is a nation of young people being turned on to the fruit habit. We aim to shift the paradigm of habits in America from soda and candy to fruit using subtlety and seduction on an even deeper level than snack and fast food advertising - and actually using their cumulative momentum

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