Corporate Sponsorship – How you will benefit

Our goal is to provide our corporate sponsors with a powerful vehicle to increase their goodwill and brand name within their target markets. Although a large portion of TAFB campaign initiatives will be aimed at children and youth we also aim to get the attention of young adults, parents and grandparents.

Criteria for Sponsorship: Fruit Breaks will be sponsored by an array of corporations, however we will only accept sponsorships from corporations that represent a high standard of health in their products and an awareness of the environmental impact of their operations. Although sponsorship is not exclusive, sponsorships may be exclusive in their product genre.

Levels of Sponsorship:

Founding Partner: Provide seed money to build the infrastructure for the "Take A Fruit Break" campaign. The Founding Partner gains long-term exposure, publicity, press, and co-branding with the phrase "Take A Fruit Break".

Advertising / Media Sponsors: Sponsors 30 second TV spots with the company credit at the last 10 seconds at the end, saying "This Fruit Break Brought to you by Company Name!" We will recommend a schedule based on the amount of the donation (75% will go to purchase spots and the other 25% will fund the spot production). Thirty percent of the amount of the donation is tax-deductible.

Corporate and Individual Donations: One time donations to cover ongoing monthly overhead, additional 30 second TV spot production and purchases or sponsorship of specific initiatives (such as the student competition to create ads or the in-school TAFB campaign). Individuals can donate at our website.

Resources / Volunteers: Donating materials or talent to perform specific assignments related to keeping the campaign going.

Additional Benefits of Sponsorship:

Press releases announcing the sponsorship, the campaign launch, and the schedule of spots.
Acknowledgement on the front page of our website "www.TakeAFruitBreak.com" as well as on a unique co-branded page on the site. Advertising banner links to the sponsor's website and products will be included on the www.TakeAFruitBreak.com site.
Exposure via "Take A Fruit Break" PR and advertising such as in articles about "Fruit Break" to be published in other major publications, TV and radio interviews, PSA spots (Public Service Announcements on TV), PSA banners, PSA radio spots, bill-board advertising, infomercials, and in advertising within email newsletters of several online websites in the genres of health, parenting, education and kids.

How to Get Started: Corporations or individuals interested in the TAFB Campaign are asked to contact the Ekaya Instite. Based on our understanding of your objectives and possible budget(s) we will propose a sponsorship program detailing the number of spots, other possible sponsorship opportunities and additional coverage that will be provided through websites, PSAs and press releases.