Take A Fruit Break Campaign




		About Ekaya Institute Ekaya Institute is a 501(c)3 nonprofit organization devoted to maximizing potential in people young and old through health and nutrition, art, technology and wilderness adventure. We accept tax-deductable donations to fund our programs. Founded in 1982 by Gerald Talifero, Tony Brown, and Mike Walker in Detroit MI., we are now located in Ojai, California. About the "Take A Fruit Break" Campaign Our focus is on helping to reduce obesity through educating people on the importance of whole foods. Our vision is to take what are essentially "health" PSAs and turn them into leading edge advertising. The value of this campaign is a nation of young people being turned on to the fruit habit. We aim to shift the paradigm of habits in America using subtlety and seduction on an even deeper level than other food advertising - and actually using their cumulative momentum. Our goal is to raise $100,000,000 a year to air the commercials. This is approximately what Coca-cola spends on advertising each year. Thi s is a campaign that literally gets our creative juices flowing! Advisory Board of Ekaya Institute Leanne Terrace Karen Ferguson, PhD. Dr. Laura A. Williams, MD. MPH. Dr. Juergen Buche, ND, MI, NHC, Phy.D. Sheryalle Williams James Garrick, MM Jacqui Nimitz Keith Pilotti Coach Selby Kevin Schmidt Debbie Graham, RN Press Releases Celebrities Help Kids Eat More Fruit "Take A Fruit Break" Campaign Receives Corporate Sponsorship From Tzolkin Corporation Ekaya Institute Launches "Take A Fruit Break" Campaign More about Ekaya Institute and "Take A Fruit Break" "Our Vision and why we are building the 'Take A Fruit Break' Campaign" "Corporate Sponsorship" "Progress To Date plus Current Sponsors and Advertising Storyboards" "More About the Ekaya Institute". Free Information: \| News \| Organic \| The Power of Fruit \| FAQ \| \| Why take a fruit break \| Free newsletter \| For Kids and Parents: \| Fun Stuff! \| Be a Fruit Bat! \| Be on TV! \| Listen to our CD \| See the commercials \| Participation: \| Volunteer \| Sign up! \| Create! \| Donate! \| Fruit Break Store \| Schools \| Artwork \| Summer Programs \| Corporate: \| About us \| Contact us \| Email us \| Corporate Sponsorships \| PSA Banners \| Sponsors \| \| Home \|