Our plan is to make eating fruit "cool" by getting young people to create the "fruit break" commercials. By putting the "Take a Fruit Break" ads in the language of todays youth these ads will be far more effective than if they were made using the voice of adult reasoning. We have designed a competition for high school and college animation and film production departments to compete for cash prizes and mentorships with top industry animators. We will award and use the winning commercials and air them on cable and network television. We believe that these kids will generate some of the most creative spots on TV today.

We are currently raising funds to purchase TV air time via donations from individuals, corporations and foundations. Donations are tax deductible. Donations may be anonymous or sponsored upon request, in the format: "This Fruit Break was brought to you by...".

To donate any amount to fund this campaign and influence kids to eat more fruit, click here.

New: Fruit is The Real Macoy!