What is the "Take A Fruit Break" Campaign?
The "Take A Fruit Break" Campaign is an advertising campaign developed by Ekaya, Inc., our 501(c)3 educational nonprofit organization, to advertise fruit to kids on TV, radio and everywhere possible. Radio Disney has aired our spots on the radio in NYC. Our goal is to have celebrities donate their time to be in our commercials promoting fruit, and to purchase $20,000,000 of air time on TV each year to promote fruit to kids and parents (which is approximately what is spent on a junk food ad campaign). Our campaign philosophy is to reach kids by making fruit as cool as it really is. Instead of telling them that it is healthy, which is a turn-off to most kids, we will show how delicious and satisfying fruit is. Many junk food ads use pictures of fruit to make their products seem appealing. Fruit is what the body naturally craves. All we have to do is put the right images and messages in front of people and they will remember what they truly want!
What is this site all about?
This site is about the "Take A Fruit Break" Campaign and how you can help. It also is about providing support and helping people to become healthier through knowledge, diet and exercise.
How can I help the "Take A Fruit Break" campaign?
You can help by volunteering to send our information emails to your friends, sending your photos and graphics of fruit, contributing ideas for fruit break ads, sending in your commercials if you are a producer, or donating your time if you are a celebrity. You can help us greatly just by signing up to be a member of the "Take a Fruit Break" Campaign. You can sign up by emailing us at info@takeafruitbreak.com with "join" in the subject field. If you also want to receive our email updates letting you know how our campaign is going then type "newsletter" in the body of the message too. Otherwise leave it blank and you will not receive emails from us. Either way, your email address counts you in as a member. We can use our membership numbers to help us get the ears of the media, politicians, and others who can help our campaign.
