| FOR IMMEDIATE RELEASE
Ekaya Institute Launches "Take A Fruit Break" Campaign
In response to the overwhelming amount of junk food advertising kids are
bombarded with on TV and because one in three kids and adolescents in the
USA today are overweight, Ekaya Institute is developing a national TV ad
campaign called "Take a Fruit Break" a series of 30-second spots that make
eating fruit look "cool".
"The fruit habit is a simple step towards better health that anyone can
take" says Gerald Talifero, co-founder of Ekaya Institute.
Ekaya Institute is offering a music CD called "Pale Winter Sun" featuring
acoustic instrumental harp, piano and bass recorder originals by Paradox
with donations of $10 or more via the "Take A Fruit Break" website at
http://www.TakeAFruitBreak.com . They are also seeking volunteers as well as
producers and celebrities who can donate their time to be involved in
producing and appearing in fruit break commercials.
Ekaya Institute is a 501(c)3 non-profit organization. For further information please contact:
Johanna Talifero
Program Coordinator
Ekaya Institute
info@TakeAFruitBreak.com
http://www.TakeAFruitBreak.com
For more about Ekaya Institute and the Take A Fruit Break Campaign view our Information Document Online Or email us at info@takeafruitbreak.com | 
