| FOR IMMEDIATE RELEASE
"Take A Fruit Break" Campaign Receives Corporate Sponsorship From Tzolkin
Corporation
Los Angeles, CA - April 15th 2002
Ekaya Institute, a 501(c)3 educational nonprofit organization based in California has developed a TV commercial campaign called "Take a Fruit Break". The campaign has been designed in response to the "obesity epidemic" declared by the CDC (Centers for Disease Control and Prevention).
"The Fruit Break Campaign uses the media that is such a large part of kids' lives today. Fruit is both a powerful internal cleanser and a 'brain food'. The benefits of fruit which is a true miracle food, are too many to list! And fruit is vastly under-represented on television advertising!" says Gerald Talifero, co-founder of Ekaya Institute, who aims to make 'Take A Fruit Break' a household phrase within 5 years.
Support for the campaign comes from both online consumers on the grass-roots level and from title sponsors on the corporate level.
The Tzolkin Corporation ( http://www.tzo.com ) is donating both funds and web site hosting services to the campaign and will receive a 10 second credit at the end of a series of "Fruit Break" commercials saying "This Fruit Break was brought to you by TZO.com". The commercials will air on MTV and CNN, thus targeting both young people and their parents and reaching the audience for both TZO and the Fruit Break Campaign.
"We are experiencing a great deal of success with TZO.com and we are glad to
be able to give back by sponsoring this campaign. We are aware of the importance of eating enough fresh fruit and we believe this campaign will make a big difference." says Gary Cook, CEO of the Tzolkin Corporation.
About the Tzolkin Corporation
Tzolkin Corporation is a leader in developing and marketing Internet dynamic DNS services and solutions to customers in over 65 countries. The company is at the forefront providing services that enable people and organizations that have Internet DSL and cable modem connections to host Internet servers on these connections despite having a dynamic IP address. Tzolkin's TZO services allow organizations and individuals to increase the utility of their DSL and cable modem connections, while the AutoFailover service provides a cost-effective alternative to site monitoring and hardware failover devices.
For more information visit http://www.TakeAFruitBreak.com and http://www.tzo.com
Contact:
Johanna (Jinjee) Talifero
Program Coordinator
Ekaya Institute
info@TakeAFruitBreak.com
http://www.TakeAFruitBreak.com
For more about Ekaya Institute and the Take A Fruit Break Campaign view our Information Document Online Or email us at info@takeafruitbreak.com | | |
