| Celebrities Help Kids Eat More Fruit
Ekaya Institute, a 501(c)3 Nonprofit Organization is the developer of a campaign called "Take A Fruit Break" which aims simply to get kids to eat more fruit. The strategy behind the campaign is to reach kids through the use of innovative and exciting advertising as opposed to preaching health. Several Hollywood Industry members have donated their time and talents to help develop the campaign's commercials.
Contributors to the campaign include Film Director Richard Colla ("Battlestar Galactica", "Blue Valley Songbird ", "Hidden in Silence", "Zoya". ), actor/actresses Mark Weiler, ("Pearl Harbor," "West Wing", "World Record Guy"), Lindy Anne Nisbet ("Grace Under Fire", "Murder She Wrote", "21 Jump Street", "Alf", "Simom & Simon"), and voice-over artist Sara Moon. Musical contributors include music producers Peter McCabe (Kiss' soon to be released "alive IV", Jennifer Lopez, Ricky Martin), Monte Pittman (Madonna's "Drowned World Tour" lead guitarist and teacher, "Prong Tour" opening for Glen Danzig of The Misfits), Marcia Dor Etain ("Conan O'Brien", "Another World", "The Replacements", lead singer/songwriter of "voxbox"), White Zombie founding member and drummer Ivan De Prume, Sweden's The International Noise Conspiracy, Rhio and Leigh Crizoe ("You've Got the Look" for Jordache Jeans, "Nobody Beats the Wiz" for Wiz Stores and "Faded Glory Fits the Way America Lives" for Faded Glory). The campaign has also received funding from corporate sponsor The Tzolkin Corporation (www.tzo.com), winner of a prestigious PC Magazine i3 award for technological innovation in the field of Dynamic IP Hosting.
The "Take A Fruit Break" Campaign hopes to attract numerous celebrity and athlete endorsements. Ekaya Institute's President Gerald Talifero says "We believe that many celebrities who lend their names and faces to a whole variety of products will be happy to be able to do something to help kids. Children these days are conditioned by powerful advertising to crave many different kinds of foods, but fruit is not being advertised with sufficient power. Fruit is an incredible brain-food and blood cleanser. Its very hydrating and unbelievably nourishing. But most of all fruit is delicious. Unfortunately teaching and preaching about the health benefits of fruit just isn't going to reach most young people. The 'Fruit Break' commercials will refrain from any health messages and instead use celebrities, leading edge animation, special effects and creative advertising to send a message to kids that fruit is a very cool thing to eat.
Ekaya Institute has a 5 year goal to make "Take A Fruit Break" a household phrase, and believes that this campaign has the potential to lead a whole generation to healthier habits!
For More Information please contact:
Johanna Garrick
Public Relations
Ekaya Institute's
Center For Living Food Education
info@TakeAFruitBreak.com
http://www.TakeAFruitBreak.com
For more about Ekaya Institute and the Take A Fruit Break Campaign view our Information Document Online Or email us at info@takeafruitbreak.com | | |
